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Sonia has been working on communications and programme management for the last two decades. She focuses on partnerships for change with stakeholders drawn from the national and state government, donors, international and domestic NGOs, as well as CBOs. Her engagement with Social and Behavior Change Communication started with designing communication for a large public health programme where she closely worked on understanding how small decisions influence behaviour change. Over the years, she worked across varied sectors, bringing in the insights from one to the other and enabling a cross-sectoral osmosis every time.

Sonia believes that people behave differently in the real world as opposed to how we assume they will and therein lies the gap between the creativity and workability of a communication design. This insight guides her work as the Founder and Director of StratComm Consulting where she leads designing of communication for advocacy that works with the system to make programmes simpler and easier to use by removing barriers that impede action and hence encouraging behavior change.


Roshni has been working at the intersection of gender, public health, women' rights and Social Behaviour Change Communication for the past two decades. Her work is grounded in the women’s movement in India and it is from this rights-based space that she grew into communication and advocacy domains. Roshni specializes in communication design for programmes working on women’s rights, sexual and reproductive health of young people as well as rights of women in sex work. Through the last two decades, she has worked with organizations ranging from community collectives to movements as well as national and international NGOs.

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Roshni firmly believes that communication plays a significant role in furthering the sustainable development agenda and securing rights for all. She believes that for communication to play this pivotal role, it is imperative that it is grounded in context, backed by evidence and serve the attainment of rights. This belief is key to her work as the Founder and Director of StratComm Consulting where she leads designing of Social and Behaviour Change Communication projects which are geared to catalyze change and are developed through a process of participation and immersion.

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Gaurav is a management graduate who started his career as an investment banker and then moved on to research. He has over 15 years of experience specialising in research-based consulting, spanning both social and market research. Gaurav has held leadership positions in leading research agencies such as Nielsen India Pvt Ltd where he managed large scale research projects for both corporate and development sector clients. He has led studies on communication needs, baseline and endline evaluations, brand health and equity, market size estimations, market entry strategies and customer satisfaction. 

Gaurav is an Advisor to StratComm on Brand and Communications Research.


Anubhuti has over a decade’s experience in the development sector with particular focus on child rights and child protection. She has led programmes and research focussed on children living on the streets and slums in urban areas, which has led to a deeper engagement and documentation of child abuse in its various manifestations. Anubhuti also has extensive experience in the area of policy and budget analysis, research and documentation. An MSc in Anthropology and Development Studies from London School of Economics and Political Science (U.K) gives her a global perspective on issues, trends and frameworks in the social development sector. Anubhuti is the Country Representative - India at Malala Fund. 

At StratComm, Anubhuti advises on Child Rights and Social Research.




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Global Health and Gender Expert

Aida is a global health consultant with twenty years of experience in infectious disease, reproductive health, and maternal and child health programming, as well as specialist expertise in gender and in monitoring and evaluation. She has worked with UN agencies, U.S.-based companies, and organizations in India, Uganda, and South Africa to identify, adapt, and develop new strategies to improve health outcomes. Aida prioritizes the importance of local leadership and community-driven approaches as vital to sustainable change. She attributes this to growing up in Papua New Guinea where she spent time living in villages and observing first-hand how new ideas advanced only when they were negotiated within the local social networks.

As Global Health and Gender Expert at StratComm Aida provides technical support to develop guidelines and toolkits related to health, gender, and water, sanitation, and hygiene.

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Design Lead

Preeti has been engaged with designing for the past fifteen years. During the initial phase of her career she focused on designing physical spaces to fit the aspirations and functional needs of its residents. With a growing interest in editorial design she has now developed an expertise in designing for print and digital spaces.  

As the Design Lead at StratComm, Preeti works closely with the team to conceptualise and design publications that draw in the reader and accentuate content, as well as communication aids and infographics that are impactful. 


Chandu is a self-taught artist and has been drawing for as long as he can remember. He lives in Ohio and loves to linger in the spaces between reality and metaphor.


Chandu works closely with StratComm's content team to explore the contours of each project as understanding the context is key to Chandu's processes. This helps us bring to life the heart of each story through his illustrations.






Senior Communications Manager

Mahima is a development professional with more than 17 years of work experience in project management, monitoring and evaluation, research and documentation. She has worked on projects and programmes related to Child Rights, Child Protection, Women Empowerment, Community Development Program and Health (HIV/AIDS).

As a Senior Communications Manager at StratComm, Mahima leads the project on documentation of UNICEF’s risk communication and community engagement intervention in the COVID-19 context. She supports the drafting of knowledge products like process documents, case studies, stories of change, programme briefs.

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