COVID-19 communication with indigenous communities
SBCC, Strategy, Design, Capacity building
Public Health, Health, COVID-19
For over two decades, Keystone has been actively working in the health domain with indigenous communities in the Nilgiris biosphere reserve in Tamil Nādu, India. With COVID-19 pandemic, Keystone faced the challenge of overcoming the community’s anxieties and misconceptions regarding the COVID-19 vaccine.
StratComm was approached to conduct a situation assessment followed by creating accurate and relatable communication material designed specifically for the indigenous communities of the Nilgiris biosphere reserve.
Secondary review of communiction materials targeted toward the indigenous community was undertaken, this was done with the objective of identifying themes and design ideas that the community could relate too. In depth consultations with the Keystone team were conducted to understand the community in general and vaccine related barriers specifically.
Based on qualitative assessment of the available communication materials and discussions with the Keystone team, a communication kit was created. The outreach team was provided a set of session plans and game cards that they could use during inter-personal communication. The messages were reinforced through other print and digital media like comic strips, posters, WhatsApp messages and GIFs.