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RCCE package for targeting key population and PLHIV


The pandemic has been especially challenging for the key population groups, given its
adverse impact on livelihoods and the preventive social distancing measures. PLHIV globally, including in
India, have been targets of stigma, leading to fear of status disclosure and delays in treatment seeking,
with multiple adverse physical and mental health consequences.

The ‘Ek Kadam Aur’ package will serve the dual purpose of spreading large-scale awareness and
facilitating dialogue at the facility-level through a wide range of communication materials. Being
developed in 4 languages – English, Hindi, Marathi and Telugu – the package includes a balance of print
and digital materials.

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