Gamification to Engage Young People on Dating Apps

OneKeyCare Ventures

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How should we build microgames targeted to young people using dating apps in Delhi? What will draw them to games that promote prevention of HIV? These are questions we explored in our association with OneKeyCare Ventures to inform the process of introducing gamification in dating apps to inculcate healthy behaviours.

Through detailed discussions with young boys and girls we explored their experiences with gaming, use of dating apps, concerns while using dating apps and relationships, risk perception related to HIV as well as incentives and preferences linked to games. Using these insights and a secondary review, we developed a detailed communication plan for a set of microgames to be embedded in dating apps to influence behaviour change linked to safe sex.

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