BCC Package for Nurturing Care in Early Childhood Development

Aga Khan Foundation

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Aga Khan Foundation works with the poorest and most marginalised communities in the world to address challenges faced by them. Through a pilot intervention on nurturing care in Bahraich (Uttar Pradesh), AKF aims to build the capacities of caregivers and frontline workers on play, stimulation, positive discipline, socio-emotional development, and responsive caregiving for children from 0-6 years. How can interventions on nurturing care be more empathetic to caregivers? How can organisations and teams managing such interventions adopt the vantage point of the caregiver while designing the programme? These questions have guided the approach to our collaboration with AKF on this pilot.

Keeping empathy as the foundation we facilitated a design thinking workshop drawing participants from the research team, programme implementation team, and the communication team. The insights from the workshop, combined with the evidence from the baseline research and experiences of the field team, are being translated into a phased SBCC package in Hindi, tested and implemented over the span of a year. Each phase provides insights into the refinement of the package and informs the ideation for the subsequent phase.

To read more about this experience of using human centered design to develop a BCC pilot click here:

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