Advocacy Strategy for AYSRHR, Rajasthan

Population Foundation of India

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Informed by our opinion analysis study in Rajasthan we worked closely with PFI to use the insights to develop a strategic advocacy framework that would guide their work with key opinion leaders and other stakeholders. The participatory strategy development process included the facilitation of a workshop with PFI’s state and national team members to identify the stakeholder for advocacy, develop an audience-wise framework and craft messages.

The strategy includes means of engaging with policy makers (elected representatives), senior government officials, youth leaders, media and key influencers to bring issues of adolescent reproductive health centre stage and creating an urgency for action.

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